As many of you may have already observed, Right Away Disposal (RAD) is sporting a brand new logo and an entirely new look. This marks a significant milestone in our journey, providing an opportunity to reflect on everything that the original RAD brand stood for and everything that we aspire to become as we move forward into an exciting future.
Welcome in Waste Connections of Arizona!
In March of 2018, RAD was acquired by Waste Connections, Inc. and for the past three years we have been strategically evolving and preparing for these changes. The journey these past few months began with the acquisition of three companies — Premiere Waste, Commercial Waste Company/Dragon Disposal, and Elite Waste Service. These acquisitions have helped WC/RAD better serve our customers, expand our capabilities, and improve our technologies.
While this expansion added countless benefits, it was clear that a consolidated brand would further strengthen our company and better communicate our positioning as a leader in Arizona’s waste, recycling and toilet service industry.
We’ve officially merged the companies under one brand name to offer you, our customers and partners, a more holistic experience. We are extremely proud to officially unveil the new “Waste Connections of Arizona” branding our team has been working on for several months. This new branding comes with much thought and consideration, and we are confident that these forward-thinking changes are in our customers best interest.
What is New?
The New Logo and Brand
Our new logo is a better reflection of our corporate branding. However we have not forgotten our history and milestones of the past, and that is why we have chosen the State of Arizona in keeping our local traditions in place. Behind the new look we are still the same company and team (but much larger and more technically talented), dedicated to providing our customers with best services and solutions.
New Look Trucks - From RAD RED to WC BLUE
The new branding will be applied to all new service equipment coupled with the long task of updating of the current fleet. We envision a complete transformation over the next 24 months.
Same Tan Carts with a New Logo
Customers prefer tan colored carts. To maintain customer satisfaction there will be no changes to the current cart color scheme. Tan Carts with consistent blue and black lids will also ensure greater consistency with communities under current service. All new carts will comprise the new Waste Connections of Arizona logo.
Will be converted to blue with new branding. This will be an ongoing process and in time will be swapped out from RAD to Waste Connections of Arizona.
Billing and Invoicing
For RAD customers, many of these changes have already been implemented over the past year. For our Premier Waste and Commercial Waste Company/Dragon Disposal customers billing will be changed and reflect Waste Connections of Arizona. Please update your records to include the new customer number and mailing address in submitting payments.
What's the same?
Everything else! You’ll still receive great service with expanded products and support staff. When you contact our office, you’ll continue to be greeted by the same friendly staff, which will assist you in the same ways you have grown accustom to in the past. We know that change isn’t easy, and that’s why we pledge to provide you with any assistance or attention required.
Thank you again for giving us the opportunity to be your trash and recycling provider. We’re so excited about our new branding and are eager to move forward, together.
Your Waste Connections of Arizona Team